People don’t like ads
Friends will recommend
Influencers are friends
Influencers are more effective than paid ads because their audience knows, likes, and trusts them. Followers have a genuine interest in their content.
Influencers understand their audience on a deeper level while their followers trust the advice and recommendations they make. This is very important when targeting a diverse consumer audience.
Statistics show, 38% of consumers of color are more likely to trust brands that know how to show diversity in their ads (Adobe 2019 report). Sadly, brands have fallen short of creating effective inclusive marketing for diverse audiences because of a lack of cultural intelligence for the multicultural audience.
ysp Digital Marketing Agency is your end-to-end solution to unleash the power of Diversity and Representation with inclusive marketing campaigns featuring Influencers of Color and branded video content with Cultural Perspectives that resonate with Consumers of Color. We customize your strategy, connect and manage the right influencers, develop the content, monitor the campaign and measure the success.
We partner with Black, Indigenous and People of Color (BIPOC) influencers and video content creators whose partnerships fit specific industry categories and authentically connect with audiences of color through meaningful storytelling. This ensures a seamless introduction of your brand to their audience.
Our goal is to inspire brands to build sustainable partnerships with our BIPOC talent and embrace Diversity and Inclusion. We connect influencers who are highly engaged with their followers. When effectively executed in marketing campaigns, brands will benefit from a boost in sales, build an audience, spark engagement, sway opinions, and increase brand awareness to Consumers of Color.
Apparel and Fashion Brand
My team didn’t realize their approach to influencer campaigns were wrong. YSP Digital’s campaign had a 4 million impression, 41,000 engagements and returned a conversion rate of 14.2%. We also leveraged the influencers’ original content on our Instagram feed which increased our social media followers 28%.
~ Tena D. Influencer Marketing Manager
Organic Cosmetics Brand
Ysp Digital brought our influencer campaign to a level of success we never experienced. They increased awareness and drove in-store sales for our new mascara launched at Walmart. Their beauty influencers content had 373,700 views and 43,900 consumer engagements across our social platforms. They are apart of our team.
Roberta W. ~ Influencer Marketing Director
Baked Goods Brand
We wanted to increase brand awareness amongst a younger audience. YSP Digital created an influencer campaign for Instagram and TikTok. Through collaborations with 10 influencers, the campaign generated 643K impressions on Instagram and 49K unique viewers on TikTok. Great service!
LeeAnn S. ~ Marketing Director
Soft Drink Brand
YSP Digital developed an influencer campaign with 36 influencers with a target demographic of millennial consumers to generate a buzz for a product relaunch. We had just over 2 million impressions, 35K of organic engagement on Instagram and 52% increase of website visits. Your team is incredible!!
John W ~ Brand Director
Snack Food Brand
We needed to increase brand awareness with health-conscious buyers. YSP Digital’s micro-influencers engaged their followers to try our new product and share their thoughts on social media. This strategy snowballed and reached 4.4 million potential customers in the first three months of the campaign. Amazing success!
Paul T. ~ Director of Marketing
Frozen Dessert Brand
YSP Digital created a contest for customers to vote on their favorite frozen ice cream bar. Twenty plus influencers created Insta Story content to engage their audience to vote. The campaign resulted in 9 million impressions, 1.4 million social engagements and more than 1 million votes. We use YSP for all our influencer campaign needs.
Terrance P. ~ Social Media Brand Manager
Home Decor Brand
We needed to promote a new collection of home decor. YSP Digital enlisted a team of 36 lifestyle influencers who showcased pieces from our collection in their homes. This generated more than 1.5 million impressions on Facebook and Instagram with 45K in organic engagement to our website.
Lauren U. ~ Creative & Brand Director