Influencer Campaign 

People don’t like ads 

Friends will recommend 

Influencers are friends 

Influencers are more effective than paid ads because their audience knows, likes, and trusts them. Followers have a genuine interest in their content.

Influencers understand their audience on a deeper level while their followers trust the advice and recommendations they make. Success will happen when the perfect influencer partners with the right brand.

ysp Digital Marketing Agency is your end-to-end solution to design influencer marketing campaigns that embrace diversity and inclusion to meet consumer’s expectations of brands. We create the best strategy, connect the right influencers, develop the content, manage the influencers, and measure your campaign success.

We partner with a diverse group of content creators who authentically connect with audiences of color through their meaningful storytelling. These talented individuals will boost sales, build an audience, spark engagement, sway opinions, and increase brand awareness to consumers of color.

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Apparel and Fashion Brand

My team didn’t realize their approach to influencer campaigns were wrong. YSP Digital’s campaign had a 4 million impression, 41,000 engagements and returned a conversion rate of 14.2%. We also leveraged the influencers’ original content on our Instagram feed which increased our social media followers 28%. 

~ Tena D. Influencer Marketing Manager

Organic Cosmetics Brand

Ysp Digital brought our influencer campaign to a level of success we never experienced. They increased awareness and drove in-store sales for our new mascara launched at Walmart. Their beauty influencers content had 373,700 views and 43,900 consumer engagements across our social platforms. They are apart of our team.

Roberta W. ~  Influencer Marketing Director

Baked Goods Brand

We wanted to increase brand awareness amongst a younger audience. YSP Digital created an influencer campaign for Instagram and TikTok. Through collaborations with 10 influencers, the campaign generated 643K impressions on Instagram and 49K unique viewers on TikTok.  Great service!

LeeAnn S. ~ Marketing Director

Soft Drink Brand

YSP Digital developed an influencer campaign with 36 influencers with a target demographic of millennial consumers to generate a buzz for a product relaunch. We had just over 2 million impressions, 35K of organic engagement on Instagram and 52% increase of  website visits. Your team is incredible!!

John W ~ Brand Director

Snack Food Brand

We needed to increase brand awareness with health-conscious buyers. YSP Digital’s micro-influencers engaged their followers to try our new product and share their thoughts on social media. This strategy snowballed and reached 4.4 million potential customers in the first three months of the campaign. Amazing success!

Paul T. ~ Director of Marketing

Frozen Dessert Brand

YSP Digital created a contest for customers to vote on their favorite frozen ice cream bar. Twenty plus influencers created Insta Story content to engage their audience to vote. The campaign resulted in 9 million impressions, 1.4 million social engagements and more than 1 million votes. We use YSP for all our influencer campaign needs.

Terrance P. ~ Social Media Brand Manager

Home Decor Brand

We needed to promote a new collection of home decor. YSP Digital enlisted a team of 36 lifestyle influencers who showcased pieces from our collection in their homes. This generated more than 1.5 million impressions on Facebook and Instagram with 45K in organic engagement to our website.

Lauren U. ~ Creative & Brand Director

Our Circle of Influence:

to-black-female-fashion-influencers

Fashion / Activewear

yoga social media influencer sitting in yoga pose by lake

black male social media influencer wearing brown leather jacket and sunglasses

Menswear / Footwear

close up of man's brown shoes and woman's black high heels standing in street

children standing next to each other wearing rain jackets and boots

Kids Wear/ Baby Products

cute-sleeping-black-newborn-wrapped-in-blanket

two-wooden-toothbrushes-in-a-clear-jar

Personal Care/ Skincare

black male skincare social media influencer washing face

male-social-media-influencer-wearing-glasses-and-beats-headphones

Electronics/ Automotive

find-diverse-beauty-influencer

Beauty Products

product review of new fragrance bottle with gold top

influencer product review of straw hat, black wallet and glasses sitting on white table

Accessories

black-male-model-influencer-wearing-silver-jewelry

happy-asian-pacific-family-playing-monopoly-at-home

Family LifeStyle

black family influencers in kitchen drinking orange juice

mom-influencer-wearing-white-cropped-long sleeved-sweater-whispering-in-little-girl-ear-wearing-black-leather-jacket

Parenting Life

black social media parent influencers playing with son outside

mother-to-be-influencer-wearing-green-dress-holding-her-pregnant-belly

Motherhood

black female social media influencer wearing white shirt cradling newborn on her shoulder

black-female-travel-influencer sits outside on rooftop of hotel she is reveiwing

Travel / Hotel

Asian- american female travel influencer sits on bed in hotel room

latinx fitness social media influencer running on walkway by beach

Fitness/Health

black social media influencer wearing fitness wrist watch

baby sitting on mat with toys

Toys / Pets

cat sleeping on bed under comforter

black social media travel influencer holding passport with brown luggage bag on the floor

Bags /Luggage

Asian- american style influencer outside holding large blue green handbag

three-women-of-color-walking-on-the-sand-in-front-of-the-ocean-laughing

Lifestyle/Leisure

black male lifestyle social media influencer hiking in the canyons

tastefully decorated bedroom with a beige tufted panel bedroom set and throw pilliows

Home Design

Asian-american female social media influencer standing by sink washing a dish

Home Goods

black-social-media-influencer

Food/Beverage

black female social media influencer drinking glass of beer

Adult Beverage

martini-on-bar-with-decorative-leaf-on-rim

opened-bag-of-cbd-gummies-with-gummies-on-laying-table

CBD Products

black-male-influencer-holding-dropper-of-cbd-oil