Multicultural Marketing
Diversity Builds Trust
Representation Matters
Unleash the Power of Inclusion
Statistics show, 38% of Consumers of Color are more likely to trust brands that know how to show diversity with their marketing campaigns (Adobe 2019 report). Including everyone does not just improve a brand’s bottom line, but it puts them on the right side of history.
Unfortunately, brands have fallen short of creating effective inclusive marketing for diverse audiences because of a lack of cultural IQ for People of Color; that’s where we step in.
ysp Digital Marketing Agency is an end-to-end solution to unleash the power of Diversity and Representation with digital marketing campaigns. We customize your strategy, design campaigns, connect and manage the right influencers, develop content, monitor the process, and measure success.
We produce video content with Creators of Color who fit your specific industry categories to ensure an authentic connection to audiences of color through meaningful multicultural storytelling. Our Black, Indigenous, and People of Color (BIPOC) influencer marketers are highly experienced in content creation and resonate with Consumers of Color.
You must agree influencers are more effective than paid ads because their audience know, like, and trust them. Followers have a genuine interest in their content.
Influencers understand their audience on a deeper level while their followers trust the advice and recommendations they make. This is very important when targeting a diverse consumer audience.
Our goal is to inspire brands to build sustainable partnerships with our BIPOC talent and embrace Diversity and Inclusion. We connect influencers who are highly engaged with their followers. When effectively executed in marketing campaigns, brands will benefit from a boost in sales, build an audience, spark engagement, sway opinions, and increase brand awareness to Consumers of Color.
Our Circle of Influence:

Fashion / Activewear

Menswear / Footwear

Kids Wear/ Baby Products

Personal Care/ Skincare

Electronics/ Automotive

Beauty Products

Accessories

Family LifeStyle

Parenting Life

Motherhood

Travel / Hotel

Health/Wellness

Toys / Pets

Bags /Luggage

Lifestyle/Leisure

Home Design

Home Goods

Food/Beverage

Adult Beverage
