Influencer Campaign
People don’t like ads
Friends will recommend
Influencers are friends
Influencers are more effective than paid ads because their audience knows, likes, and trusts them. Followers have a genuine interest in their content.
Influencers understand their audience on a deeper level while their followers trust the advice and recommendations they make. This is very important when targeting a diverse consumer audience.
Statistics show, 38% of consumers of color are more likely to trust brands that know how to show diversity in their ads (Adobe 2019 report). Sadly, brands have fallen short of creating effective inclusive marketing for diverse audiences because of a lack of cultural intelligence for the multicultural audience.
ysp Digital Marketing Agency is your end-to-end solution to unleash the power of Diversity and Representation with inclusive marketing campaigns featuring Influencers of Color and branded video content with Cultural Perspectives that resonate with Consumers of Color. We customize your strategy, connect and manage the right influencers, develop the content, monitor the campaign and measure the success.
We partner with Black, Indigenous and People of Color (BIPOC) influencers and video content creators whose partnerships fit specific industry categories and authentically connect with audiences of color through meaningful storytelling. This ensures a seamless introduction of your brand to their audience.
Our goal is to inspire brands to build sustainable partnerships with our BIPOC talent and embrace Diversity and Inclusion. We connect influencers who are highly engaged with their followers. When effectively executed in marketing campaigns, brands will benefit from a boost in sales, build an audience, spark engagement, sway opinions, and increase brand awareness to Consumers of Color.
Our Circle of Influence:

Fashion / Activewear

Menswear / Footwear

Kids Wear/ Baby Products

Personal Care/ Skincare

Electronics/ Automotive

Beauty Products

Accessories

Family LifeStyle

Parenting Life

Motherhood

Travel / Hotel

Sports/Health

Toys / Pets

Bags /Luggage

Lifestyle/Leisure

Home Design

Home Goods

Food/Beverage

Adult Beverage
