by ysp Digital | Nov 13, 2020 | Diversity Marketing
Thriving as a business in an ever-changing world is hinged on numerous things. However, in today’s society, representing diversity and inclusion through the use of inclusive marketing and advertising is a relentless challenge. Diversity and inclusion are not... 
by ysp Digital | Feb 3, 2020 | Influencer Marketing
Influencer marketing campaigns are a creative marketing element that sets brands apart from those stuck in the past with traditional advertising. People are shocked to learn influencer marketing has a lot of moving parts. Many people find it very time consuming and... 
by ysp Digital | Sep 18, 2019 | Influencer Marketing
Influencer marketing spending has increased to upwards of $8.5 billion this year around the world. The industry has a projected forecast of $10 billion by 2020, according to research done by Mediakix. For that reason, in July 2019, a global study by New... 
by ysp Digital | Jun 24, 2019 | Influencer Marketing
Any industry has people of influence with a loyal audience. Marketing with influencers is still a growing industry. As it continues to develop, the answer to the question “what is a social influencer?” will change. Social influencers can be anyone because... 