by ysp Digital | Jun 17, 2021 | Diversity and Inclusion
Juneteenth is an annual holiday that commemorates the end of slavery in the United States. June 19th was the day the last population of enslaved Africans in the United States were given freedom. Juneteenth History On June 19, 1865, troops led by General Gordon... 
by ysp Digital | Jun 9, 2021 | Diversity Marketing
A consumer survey by Google and The Female Quotient reported that 64% of all respondents took some action after seeing an ad they considered diverse or inclusive. In addition, 74% of marketers say video has a better ROI than static imagery because consumers can easily... 
by ysp Digital | May 19, 2021 | Diversity and Inclusion
May is Asian and Pacific Islander Heritage Month. We at ysp Digital are sending a call to action. Everyone must band together against the hatred plaguing the Asian and Pacific Islander American communities. As Covid-19 ravished the country in 2020, hate towards the... 
by ysp Digital | Apr 20, 2021 | Influencer Marketing
Inclusive marketing is a strategic practice that brands can use to achieve a competitive business advantage. The easiest way to be inclusive is with Diverse influencers. When done correctly, diverse influencers will connect your brand to a broader demographic. Brands... 
by ysp Digital | Apr 19, 2021 | Diversity Marketing
Do you want your audience to identify with your brand persona? As you know, your brand persona is the personification of your company: its goals, how it intends to present itself to customers, and what it can offer. You must include an inclusive marketing strategy in... 