ysp Digital
We Connect Influencers of Color to Brands
Influencer marketing is very much like the modeling industry in its lack of diversity in media ads. Brands, traditional ad agencies, and media buyers have created this distorted view of world.
For years, consumers of color expressed their desire for more inclusive marketing. It is no secret that people of color are under-represented with major brands.
Influencers of color have more difficulty getting quality brand opportunities. Talented content creators struggle to get equal pay as their caucasian counterparts.
ysp Digital Marketing Agency combats all of this. We connect brands to their diverse customer base with the right influencers who have cultural perspectives and engaging authentic content. Inclusion is our main priority.
It is impossible to be authentic by faking it, which is why our talented team are all People of Color here to support our influencers.
When we represent you, gone are the days of dealing with demanding brand managers. You only communicate with our support team. As a ysp influencer, your main focus is being creative and engaging with your audience. We take care of the rest, learn more about us -> click here.
How We Help
Find Brand Opportunities
We embrace our influencers’ unique voices and only present opportunities that align with their messaging that followers have grown to expect. We connect you to authentic brand partnerships that flow organically with the aesthetic of your feed.
Contract Negotiations
Don’t undersell your content; because we won’t. We are here to help if you need assistance with negotiations. Our primary interest is to make sure brands treat our influencers as professionals and compensate them equitably for their creativity and engagement.
Content Strategy
Our talented marketers and copywriters will outline the best strategy for campaigns. We encourage our influencers to express their creativity while ensuring content is in alignment with client’s message and tone.
Payment Management
You are paid directly by us on all business opportunities we provide based on your agreed contract. Our management services are free of charge to our influencers. Best of all, we do not stop you from looking or accepting outside offers.
Ready to Apply
Please provide your information below:
You must meet the following to be represented by us:
1) Identify as a Person of Color
2) 18 yrs or older unless represented by an adult
2) Completed bio with your information and interests
3) Business or Creator accounts only
4) No purchased followers on your account
5) 1000 minimum followers on at least one social media platform
Join Us
Articles
Diverse Heritage Months Matter
Diversity and inclusion are not just buzzwords. They are essential values that should reflect in...
Diverse Influencers can Help your Brand
It's no secret that diversity and inclusion are essential in today's society, especially in...
Inclusive Marketing After Black History Month
As our population grows, your customer base will become increasingly diverse. Brands have new...
