INFLUENCERS OF COLOR

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ysp Digital

We Connect Influencers of Color to Brands

Influencer marketing is very much like the modeling industry in its lack of diversity in media ads. Brands, traditional ad agencies, and media buyers have created this distorted view of world.

For years, consumers of color expressed their desire for more inclusive marketing. It is no secret that people of color are under-represented with major brands.

Influencers of color have more difficulty getting quality brand opportunities. Talented content creators struggle to get equal pay as their caucasian counterparts.

ysp Digital Marketing Agency combats all of this. We connect brands to their diverse customer base with the right influencers who have cultural perspectives and engaging authentic content. Inclusion is our main priority.

It is impossible to be authentic by faking it, which is why our talented team are all People of Color here to support our influencers.

When we represent you, gone are the days of dealing with demanding brand managers. You only communicate with our support team. As a ysp influencer, your main focus is being creative and engaging with your audience. We take care of the rest, learn more about us -> click here.

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How We Help

Find Brand Opportunities

We embrace our influencers’ unique voices and only present opportunities that align with their messaging that followers have grown to expect. We connect you to authentic brand partnerships that flow organically with the aesthetic of your feed.

Contract Negotiations

Don’t undersell your content; because we won’t. We make sure you’re compensated according to industry standards. Our primary interest is to make sure brands treat our influencers as professionals and compensate them equitably for their creativity and engagement.

Content Strategy

Our talented marketers and copywriters will outline the best strategy for campaigns. We encourage our influencers to express their creativity while ensuring content is in alignment with client’s message and tone.

Payment Management

You are paid directly by us on all business opportunities we provide based on your agreed contract. Our management services are free of charge to our influencers. Best of all, we do not stop you from looking or accepting outside offers.