Black History Month wasn’t always a “thing,” nor was it initially a month long. It was originated by Dr. Carter G Woodson as ‘Negro History Week” in 1926. The Civil Rights Era, combined with the refreshing ocean of Black love and pride, transformed the week into a month.
As the Black College celebrations grew more festive and widespread, the month became a time recognized by Blacks and non-Blacks alike. It became undeniable that America had to embrace this cultural affirmation and extend the celebration beyond a week. In 1976, President Ford established February as Black History Month to be celebrated nationally.
Black content creators are often inundated during Black History Month. With brands attempt to highlight diversity or make their content seem more inclusive. Still, they need to realize diverse representation needs to be year-round.
Brands must include diverse voices in their marketing strategy, not just in February.
You want customers to connect to your brand with marketing campaigns that are inclusive. Brands must paint a picture with a diverse palette and showcase content creators of color. Let this Black History Month be the month you decide to dive into the full depth of diversity. Discover new audience connections with fresh ideas from storytellers of color who will broaden your brand’s reach.
Brands need a way to differentiate, not just stand out. Your brand message must embody inclusion to capture the respect of a diverse audience, build trust, and move them to take action.
Throughout time, we’ve seen Black creators usher in new standards and trends that everyone follows. When diverse voices speak – the world will listen.
Be inclusive beyond Black History Month.
ysp Digital Agency will guide you through the journey to be more inclusive with influencer marketing campaigns and branded video content. We are the well that taps into a world of talented content creators of color. Our team designs authentic messaging for your marketing campaigns that resonate and meet the standards consumers of color expect from brands.
photo credit by @Oladimeg