by ysp Digital | Sep 25, 2023 | Diversity Marketing
User-generated content (UGC) has arisen as a potent force in marketing, reshaping how brands connect with their audience. But what exactly is a UGC Creator, and why are they instrumental in driving brand success? This article will dive deep into this concept and... 
by ysp Digital | Sep 15, 2023 | Diversity Marketing
From September 15th to October 15th, the United States celebrates National Hispanic Heritage Month, a time to honor Hispanic Americans’ rich cultures and histories. While recognizing one’s culture is a year-round endeavor, this month offers a unique... 
by ysp Digital | May 17, 2023 | Diversity Marketing
Diversity and inclusion are not just buzzwords. They are essential values that should reflect in every aspect of our society. As diversity and inclusion experts, ysp Digital Agency often is asked why it is necessary to recognize and celebrate diverse heritage months.... 
by ysp Digital | Feb 13, 2023 | Diversity Marketing
Black History Month wasn’t always a “thing,” nor was it initially a month long. It was originated by Dr. Carter G Woodson as ‘Negro History Week” in 1926. The Civil Rights Era, combined with the refreshing ocean of Black love and pride,... 
by ysp Digital | Jan 16, 2023 | Diversity Marketing
January 15th was Dr. Martin Luther King Jr’s actual birthday. His renowned life, legacy, dedication, and passion for ending racism continue to mean so much to People of Color (POC). MLK was the original influencer of the civil rights movement that still impacts... 
by ysp Digital | Apr 29, 2022 | Diversity Marketing, Influencer Marketing
Diversity Awareness Month reminds brands of the importance of inclusion. Is your brand using Multicultural Influencers? If your answer is no, the correct answer is it should. Now more than ever, diversity and inclusion are essential in your marketing strategy, but...