Avoid Social Media Tokenism!

Avoid Social Media Tokenism!

As society increasingly values diverse and inclusive media representation, brands recognize the opportunity to connect with diverse audiences. However, many struggle to authentically execute inclusive social media campaigns that resonate with their target...
BHM ~ Diverse Voices Speak

BHM ~ Diverse Voices Speak

Black History Month didn’t always hold recognition, nor did it commence as a month-long celebration. Introduced by Dr. Carter G. Woodson in 1926 as ‘Negro History Week,’ the month’s evolution occurred as the Civil Rights Era unfolded, and a...
What is a UGC Creator?

What is a UGC Creator?

User-generated content (UGC) has arisen as a potent force in marketing, reshaping how brands connect with their audience. But what exactly is a UGC Creator, and why are they instrumental in driving brand success? This article will dive deep into this concept and...