What is a UGC Creator?

What is a UGC Creator?

User-generated content (UGC) has arisen as a potent force in marketing, reshaping how brands connect with their audience. But what exactly is a UGC Creator, and why are they instrumental in driving brand success? This article will dive deep into this concept and...
Diverse Heritage Months Matter

Diverse Heritage Months Matter

Diversity and inclusion are not just buzzwords. They are essential values that should reflect in every aspect of our society. As diversity and inclusion experts, ysp Digital Agency often is asked why it is necessary to recognize and celebrate diverse heritage months....
BHM ~ Diverse Voices Speak

BHM ~ Diverse Voices Speak

Black History Month wasn’t always a “thing,” nor was it initially a month long. It was originated by Dr. Carter G Woodson as ‘Negro History Week” in 1926. The Civil Rights Era, combined with the refreshing ocean of Black love and pride,...
MLK ~ The Original Influencer

MLK ~ The Original Influencer

January 15th was Dr. Martin Luther King Jr’s actual birthday. His renowned life, legacy, dedication, and passion for ending racism continue to mean so much to People of Color (POC). MLK was the original influencer of the civil rights movement that still impacts...