What is a UGC Creator?

What is a UGC Creator?

User-generated content (UGC) has arisen as a potent force in marketing, reshaping how brands connect with their audience. But what exactly is a UGC Creator, and why are they instrumental in driving brand success? This article will dive deep into this concept and...
Diverse Heritage Months Matter

Diverse Heritage Months Matter

Diversity and inclusion are not just buzzwords. They are essential values that should reflect in every aspect of our society. As diversity and inclusion experts, ysp Digital Agency often is asked why it is necessary to recognize and celebrate diverse heritage months....
Diversity with Video Marketing

Diversity with Video Marketing

A consumer survey by Google and The Female Quotient reported that 64% of all respondents took some action after seeing an ad they considered diverse or inclusive. In addition, 74% of marketers say video has a better ROI than static imagery because consumers can easily...
Avoid Issues with Inclusive Marketing

Avoid Issues with Inclusive Marketing

In observance of Diversity Month, we ask you to reflect on your inclusive marketing practices. Have there been moments when you’ve missed the mark? Could you do better? With the explosion of social media marketing, we’ve been able to finally see the hidden...