by ysp Digital | Oct 31, 2022 | Influencer Marketing
Influencer marketing campaigns are a creative marketing element that sets brands apart from those stuck in the past with traditional advertising. People are shocked to learn influencer marketing has a lot of moving parts. Many people find it very time-consuming and... 
by ysp Digital | Apr 29, 2022 | Diversity Marketing, Influencer Marketing
Diversity Awareness Month reminds brands of the importance of inclusion. Is your brand using Multicultural Influencers? If your answer is no, the correct answer is it should. Now more than ever, diversity and inclusion are essential in your marketing strategy, but... 
by ysp Digital | Apr 20, 2021 | Influencer Marketing
Inclusive marketing is a strategic practice that brands can use to achieve a competitive business advantage. The easiest way to be inclusive is with Diverse influencers. When done correctly, diverse influencers will connect your brand to a broader demographic. Brands... 
by ysp Digital | Sep 18, 2019 | Influencer Marketing
Influencer marketing spending has increased to upwards of $8.5 billion this year around the world. The industry has a projected forecast of $10 billion by 2020, according to research done by Mediakix. For that reason, in July 2019, a global study by New York-based... 
by ysp Digital | Jun 24, 2019 | Influencer Marketing
Any industry has people of influence with a loyal audience. Marketing with influencers is still a growing industry. As it continues to develop, the answer to the question “what is a social influencer?” will change. Social influencers are a marketing tool...