Diverse Influencers can Help your Brand

Diverse Influencers can Help your Brand

Inclusive marketing is a strategic practice that brands can use to achieve a competitive business advantage. The easiest way to be inclusive is with Diverse influencers. When done correctly, diverse influencers will connect your brand to a broader demographic. Brands...
Avoid Bad Influencers!

Avoid Bad Influencers!

Influencer marketing campaigns are a creative marketing element that sets brands apart from those stuck in the past with traditional advertising. People are shocked to learn influencer marketing has a lot of moving parts. Many people find it very time consuming and...
Beware of Fake Influencers

Beware of Fake Influencers

Influencer marketing spending has increased to upwards of $8.5 billion this year around the world. The industry has a projected forecast of $10 billion by 2020, according to research done by Mediakix. For that reason, in July 2019, a global study by New York-based...
What is a Social Influencer?

What is a Social Influencer?

Any industry has people of influence with a loyal audience. Marketing with influencers is still a growing industry. As it continues to develop, the answer to the question “what is a social influencer?” will change. Social influencers are a marketing tool...