Digital Marketing Questions

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How Does Content Marketing Work?

Content strategically developed for the website and social media is a crucial element of success in today’s social landscape. It is the most powerful tool you have in your SEO strategy. Great content employs the right tone, which appeals to your target demographic and humanizes brands across all industries. For content to be successful it must be relevant and optimized with the right keywords.

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What are Keywords?

Keywords are part of how search engines determine the relevance of your site for a particular search and if your website is a match. The combinations of words a person uses in the search box lets the search engine determine what type of information someone is trying to locate. Your keywords are very important. The better you understand the keywords that people are using within your particular industry, the more likely you will connect with prospecting consumers searching online.

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Who needs Social Media Crisis Management?

Social media has drastically changed the landscape of crisis management. Users have the ease of discovering and spreading information instantly. Because of this, it is critical for any size business to have a  social crisis prevention plan in place for when things go wrong. Our team of content creators assist with crisis management before negative posts gain traction. They utilize SEO driven articles, blogs, interviews and social media shares. The content is designed to assist with driving negative posts off the first search result page.

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Do you need a Responsive Website?

People are accessing the web on various types of mobile devices. It is important to control the appearance and behavior of your website across multiple screen sizes.  But a responsive website is more than designing for mobile screen sizes. You have to consider how visitors will interact with your site? What are their expectations with different devices? Our web designers can guide you through the transition with ease. 

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Why hire a Social Media Marketer?

Most business owners do not have the time to give social media the attention it deserves. Many times an employee has the added responsibility of social media posting. This proves to be ineffective and overwhelming.  Social media should be  an important part of your business model but it requires experience, time and consistency to succeed. Hiring a company like ysp Digital Agency that specialize in all aspects of digital marketing is the best way to have success.

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Why should you monitor Analytics and Metrics?

Analytics and metrics are core to developing an understanding of which activities are driving your brand forward. Measuring click through rates are important metrics because it indicates if your social media messaging is compelling enough to spark interest with your audience. Digital metric data supports clear identification of target audience and achievable marketing goals. Our analytics track how many people have viewed your website, read a blog posting, shared social media content and opened emails. Our team tracks how, when and where users found your website. 

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What is SEO?

Search Engine Optimization (SEO) is the goal to creative strategies to get ranked higher in search reaults. Consumers depend on search engines for the most relevant information. In order to achieve this, it’s necessary to make improvements on and off your website to gain more exposure in search engine results. With more exposure, websites gain additional organic traffic that will ultimately lead to more visitors finding you for the right reasons. 

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How often should you post on Social Media platforms?

It is important that you don’t treat social media as an afterthought with an occasional post here and there. Your social media profiles are an intricate part of your brand image and reputation. You need a team posting multiple times a day. In addition, you must monitor, listen and encourage engagement with your social followers.  Social engagement and listening is a critical area for brands to lend a voice to their message for current and perspective customers.

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What is Influencers Marketing?

Brands don’t tell stories… People do! Influencer marketing is the most powerful marketing tool when working with the right influencer. Influencers brings your brand message to life. Influencer marketing exposes you to new communities. Moreover, they expose brands to the right audience. Their followers are your potential customers. Influencers add a fresh perspective to any brand messaging. When content is shared with a hyper-connected, like-minded group opinions are swayed, new consumers are created and sales will increase. Our content creators ensure your voice echos through all copy shared by influencers to maintain a cohesive brand tone.