A consumer survey by Google and The Female Quotient reported that 64% of all respondents took some action after seeing an ad they considered diverse or inclusive. In addition, 74% of marketers say video has a better ROI than static imagery because consumers can easily share them.
Video content helps explain complex services or product benefits in a faster and more detailed way. Videos are among the most popular forms of content and will remain so in the foreseeable future. Video content is more versatile and engaging.
Thus, the combination of diversity with video content can deliver an explosive result in your marketing strategy. After all, diversity marketing already involves a level of hyper-targeting that will connect your brand with a niche spectrum of people within your target market.
So, when you deliberately make video content inclusive, you can reach new customers and stand out among your competitors. When you begin to see diversity as much more than just a buzzword, making your marketing genuinely diverse and inclusive becomes essential for consumers to connect and interact with your brand.
Just remember, the kind of content that will achieve this must resonate consciously and subconsciously with your diverse audience. And it will take more than text or images to make this happen. First, you need to create video content with a cultural perspective. If you don’t know what that means, cultural perspective content presents visual storytelling from the perspective of individuals with diverse backgrounds, lifestyles, beliefs, and customs.
Content with Cultural Perspective
Ultimately, being more inclusive and embracing cultural video content creation will help grow your business with diverse audiences. But, if you don’t get it right, your video content may quickly cause a backlash against your brand.
On the other hand, when brands create video content with representation and cultural perspective, a portal to a diverse audience awaits. People naturally want to connect with brands they can see themselves and relate to through their content.
This kind of content requires a high cultural IQ and a deep understanding of diverse customers. If you don’t make this a priority, your campaign will fail. Your strategic approach can not be a cookie-cutter of universal marketing efforts.
Hire an Expert
Your production team has to be diverse because you can unknowingly create racist content, or offensive languaging, or harmful stereotypes within your video. A diverse video production team such as; ysp Digital Agency will prevent this and any unconscious bias from negatively impacting your brand. We understand what resonates with diverse audiences and what will not.
If you haven’t started investing in diversity marketing, creating inclusive video content for your brand is the best way to connect with a diverse customer base.
ysp Digital Marketing Agency was recognized as one of the best California Digital Marketing Companies by DesignRush. Learn how we can guide you through the journey to be more inclusive with branded video content with a cultural perspective. Please email us at hello@yspdigital.com if you are ready to design inclusive video content that converts.
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