As our population grows, your customer base will continue to become increasingly diverse. Brands have new opportunities to present their business to persuade customers and demonstrate how much they care and what they care about. When you create an inclusive marketing campaign, you make every single customer feel seen and heard.
However, this kind of marketing requires originality, a high cultural literacy and a deep understanding of your diverse customer base. If you don’t make this a priority, your campaign will fail. Therefore, your strategy approach must differ from the traditional universal marketing efforts.
Black creators and other creators of color can make a difference with this marketing hurdle. A simple strategy towards a triumphant celebration of black history month, and other diversity, equality, and inclusion-based themes embrace the community but many brands have misstepped in their bid because they didn’t research deeply into the history and significance.
You have to engage and celebrate communities of color all year long, not just when the rest of the world is doing so. Brands must become conversant with diverse communities’ feelings and predict how campaigns are perceived and received when executed.
Last month, Black history’s celebration enabled underrepresented or marginalized consumers to know which brands supported their community and celebrated achieved success.
Why Stop There?
There’s an inclusive campaign strategy all brands can execute regardless of budget. Simply aim to show up for the Black community you celebrated beyond twenty-eight days in February.
Black History Month is not a shortcut to inclusive marketing.
Working with Black content creators and other content creators of color is the easiest way to successfully build community ties and integrate your product, service, or brand into diverse markets.
In the end, celebrating Black people is about showing your support for us in the issues that affect our community throughout the year and joining in our fight for a better society.
It’s about empathy, showing love and respecting representation. Learn how ysp Digital Agency will guide you through the journey to be more inclusive with influencer marketing campaigns and branded video content from content creators of color.