Social influencers are a marketing tool used by brands to reach a larger audience. With the help of influencers, you can spread awareness and information about products and services to a new audience.  Social media influencers have an inside track to their followers. Their audience is very invested in their content. They are fully connected to the influencer and their opinions.  As a result, the relationship is one of respect and trust with their followers. Smart brands recognize the benefits of influencer marketing and have it as part of their overall marketing strategy. 


Today, influencers are not just famous people who have millions of followers

You don’t need top Instagram influencers or famous influencers to have a successful influencer marketing campaign. As a result, nano influencers and micro influencers have a greater impact on audience decision making. Celebrities are no longer the only type of influencer brands are creating as long-term partners.    

An influencer who is an everyday person, is as effective with influencer marketing campaigns as a celebrity. Many times they are more effective than a famous person. For that reason, they are a better investment than a celebrity. People relate to everyday influencers more than a public big shot with millions of followers. 

Social influencers can be anyone. What gives them true influence is their social following. An influencer can be a stay at home mom on Instagram, a make-up artist on YouTube or a travelling digital nomad on LinkedIn.

In fact, any industry has people of influence with a loyal audience. Marketing with influencers is still a growing industry. As it continues to develop, the answer to the question “what is a social influencer?” will change.  

Different Types of Influencers




1,000 – 10,000 social followers


10,000 – 50,000 social followers

Mid-tier Influencers

 50,000 – 500,000 social followers


 500,000 – 1,000,000 social followers


1,000,000 – 5,000,000 social followers

When you team up with the right influencers, they will widen your reach and expose. As a result, your brand will be introduced to a warm market audience. Today’s consumers are not responsive to pushy ads. Many online users have ad blockers on their computers and devices.

People don’t trust brands. They don’t want a sales pitch. Brands have to understand influencer marketing is not a hard sell. Social media content has to be approached with a soft sell. Any campaign that is a hard direct sales pitch is immediately view as dishonest and turns off a social media audience. 

Therefore, you should have the point of view to increase your brand influence by working with the right influencers who can increase awareness and exposure with their social platforms, websites or blogs.

Over the years, the way consumers purchase has changed because of the internet. However there is one thing that has not changed, people still want advice before making a purchase. the best way for a consumer to trust a mew brand, product or service is from a known, liked and trusted source. Social media influencers are that trusted source to their audience.

 If you want to connect to your target audience with influencer marketing. We can develop strategy, connect the right influencer, manage and measure your campaign. Or we can help your team where they need assistance. For more information email