Any industry has people of influence with a loyal audience. Marketing with influencers is still a growing industry. As it continues to develop, the answer to the question “what is a social influencer?” will change.

Social influencers are a marketing tool used by brands to reach a wider audience. With the help of influencers, you can spread awareness and information about products and services to a new audience. 

Social media influencers have an inside track to their followers. Their audience is very invested in their content. They have a connection to the influencer and their opinions.  As a result, the relationship is one of respect and trust with their followers. Smart brands recognize the benefits of influencer marketing and have it as part of their overall marketing strategy. 

Today, influencers are not just famous people who have millions of followers.

You don’t need top Instagram influencers or famous influencers to have a successful influencer marketing campaign. As a result, nano influencers and micro-influencers have an impact on swaying audience decision making. Celebrities are no longer the only type of influencer brands are creating as long-term partners.

An everyday person who is an influencer is just as successful with influencer marketing campaigns as a celebrity. Many times they are more effective than a famous person. For that reason, they are a better investment than a high price celebrity. People relate to everyday influencers more than a public big shot with millions of followers.

Social influencers can be anyone. The one thing that gives them actual influence; is their social following. An influencer can be a stay at home mom on Instagram, a makeup artist on YouTube, or a traveling digital nomad on LinkedIn.

          Different Types of Influencers





1,000 – 10,000

social followers


10,000 – 50,000

social followers

Mid-tier Influencers

 50,000 – 500,000

social followers


 500,000 – 1,000,000

social followers


1,000,000 – 5,000,000

social followers

When you team up with the right influencers, they will widen your reach and expose. As a result, your brand will have an introduction to a warm market audience. Today’s consumers are not responsive to intrusive ads. Many online users have ad blockers on their computers and devices.

People don’t trust brands. They don’t want a sales pitch. Brands have to understand influencer marketing is not a hard sell. Social media campaign content must be a soft sell. Any campaign that is a hard direct sales pitch is immediately viewed as dishonest and turns off a social media audience.

Therefore, you should have the point of view to increase your brand influence by working with the right influencers who will increase your brand awareness and exposure with their social platforms, websites, or blogs.

Over the years, the way consumers purchase has changed because of the internet. However, there is one thing that has not changed: people look for advice before making a purchase.

The best way for a consumer to trust a new brand, product, or service is from a known, liked, and trusted source. Social media influencers are that trusted source to their audience.

Do you want to connect to your target audience with influencer marketing?

We develop your strategy, find the right influencers, create the content, manage the campaign and influencers, and measure the success of your campaign. We will assist your in-house team as needed. For more information, please contact us –

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