What is a influencer
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Multicultural Influencer Marketing
Diversity Awareness Month reminds brands of the importance of inclusion. Is your brand using Multicultural Influencers? If your answer is no, the...
Black Culture’s Influence on American Culture
African and Black cultures have influenced the core fabric and have been instrumental in shaping American culture for generations. From 1650 to...
Avoid Social Media Tokenism
Society has realized the importance of diverse and inclusive representation in media. Unfortunately, while brands see this as an opportunity, they...
Diversity Matters
Thriving as a business in an ever-changing world is hinged on numerous things. In today's society, marketing and advertising can be viewed as...
Disparities in BIPOC Mental Health
Throughout the 2000s, talking about mental health seemed to rise to the forefront of conversations. From high profile individuals opening up about...
Diversity with Video Marketing
A consumer survey by Google and The Female Quotient reported that 64% of all respondents took some action after seeing an ad they considered diverse...
Take a Stand Against Anti-Asian Hate
May is Asian and Pacific Islander Heritage Month. We at ysp Digital are sending a call to action. Everyone must band together against the hatred...
Diverse Influencers can Help your Brand
Inclusive marketing is a strategic practice that brands can use to achieve a competitive business advantage. The easiest way to be inclusive is with...
Why you need an Inclusive Marketing Strategy
Do you want your audience to identify with your brand persona? As you know, your brand persona is the personification of your company: its goals,...
Avoid Issues with Inclusive Marketing
In observance of Diversity Month, we ask you to reflect on your inclusive marketing practices. Have there been moments when you've missed the mark?...
